Visit Glengarry to buy Epic Pale Ale online
Visit Glengarry to buy Epic Pale Ale online
The weekend was awesome. We did tastings at Foodtown Greenlaneand Foodtown Auckland City on Thursday, Friday and Saturday, from 3pm to 7pm, and sponsored the Parnell Gentleman’s Club – Amazing Race 07 on Saturday. It is really interesting to note now how far we have come with Epic Pale Ale since we started doing tastings in November 2006 in supermarkets and bottle shops. Pre Christmas Epic Pale Ale was so new that no one had heard of it or ever seen it. Post Christmas, early February, Epic Pale Ale had become a brand that people had heard of, or seen somewhere, and were talking about it, which created interest at tastings. The tastings we ran at the weekend were very encouraging, with many comments of people having seen it, tasted, purchased, and even people that had it in their fridge at home, and that Epic Pale Ale was their new favorite beer. Awareness for Epic Pale Ale is increasing and more and more people are discovering it and buying to share with their friends. On Saturday Epic had the privilege to be a sponsor for the Parnell Gentleman’s Club’s “Amazing Race 07”. This was an event where 30 odd teams traveled around Auckland on 11 legs, completing tasks on each leg. The event was filmed by TV station C4, ( I’m hoping to get some footage of the event for our YouTube Channel). The event was a fundraiser for Prostate Cancer. [more on this event, including photos, and video as they come to hand]
Last night our samples of Epic Pale Ale flew out on Air New Zealand to Melbourne for the Australian International Beer Awards. Judging starts Monday 19th March. Awards will be announced at the Beer Awards Presentation Dinner,Thursday 19th April Sofitel Melbourne, 25 Collins Street, Melbourne, Australia. [UPDATE: San Fran six pack to DIGGNation. It was picked up from the pilot at the Hilton SF, and is now waiting for delivery to the Digg HQ]
[photo: Waikato Beer Drinker of the Year – Greig McGill] On Wednesday 28th February at the Cock & Bull in Hamilton there was the inaugural Waikato Beer Drinker of the Year, which Epic sponsored. I was one of the judges along with Bruce Holloway who is the beer writer for the Waikato Times. Bruce has a recent articlewhich covered this event as well as the New Zealand Beer Festvial This is a fantastic couple of lines from his article: But sole female entrant Denise had the best line of the night when asked to nominate her favourite beer. “If I’ve been mowing the lawns an Export Gold is okay,” she said. “But after a good shag I need an Epic.” Epic is currently the sponsor of Tuesday Trivia Nights at the Cock & Bull pubs
18 February 2007 – Sunday Star Times Magazine SUNDAY. Epic features in the “going up, going down” list. EPIC is “going up”…”Mmmmmm, hoppy!”
National Business Review ran an article about the New Zealand Beer Festival on 9th February 2007. “Amber liquid gets festival of its own”. Epic gets a quote. See copy of the article here
Tonight Epic Pale Ale has the privilege of flying from Auckland, New Zealand to San Francisco with one of the Air New Zealand pilots of flight NZ008 (track the flight here). He has a six pack as part of his carry on. This is a special mission to get Epic Pale Ale to Kevin & Alex of theDiggnation podcast – digg.com. As a bit of a tech geek as well as a total beer geek, and brewer of the Epic Pale Ale, I have finally now found a way to get a six pack of Epic Pale Ale (current Supreme Champion Beer from the New Zealand International Beer Awards 2006 ) from New Zealand to San Francisco, where my brother (yes a New Zealander working as a web designer for Real Branding in San Francisco) will make the pick up from the hotel where the pilot is staying, this weekend. Epic Pale Ale is very lucky to get this flight at such late notice, as if it had to buy a seat tonight it would cost NZ$2329 + airport taxes (US$1650). That’s a flying time of 13 hours and a distance of 10,420 km or 6,475 miles. Once the beer has been secured it will be delivered to the Digg.com head quarters, and with a bit of luck Kevin and Alex will have the opportunity to sample New Zealand’s best beer on the next episode ofDiggnation. Fingers crossed. Once the beer has been delivered to Digg.com we will give you an update. Cheers Luke Yes, I know there has been a bunch going on with Epic over the last couple of weeks like its listing in “What’s Hot” in the Sunday Star Times a couple weekends ago, and the NZ Beer Festival. As soon as I get a chance I’ll post some more updates. Thanks again for drinking Epic and telling your friends about it.