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« Bruce Holloway has an Epic adventure | Main | Management Focus - Case Study: Epic Brewing Company »
Wednesday
Nov052008

Blend Magazine - Epic Beer just got Bigger

October sees the release of a new 500ml bottle from Epic Brewing Company. Epic Pale Ale is the first to be bottled in the new format 500ml bottle, with Epic Lager to be available in 500ml come November.

Craft brewers across the country are embracing 500ml bottles format and consumers love the ability to be able to pick n mix a range of different beer styles and breweries. Luke Nicholas, General Manager of Epic Brewing Company says “beer drinkers can just pick up one bottle of a beer they have never tried before and give it a go. For around $6 or $7 a 500ml bottle you can see if it is something you like.”

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