Armageddon It

Haha

What they are saying about "Epic Armagaddon IPA"

"Took some home and just shared it with a mate and my dad. They can't feel their teeth."

"ARMAGEDDON IS ONE HOPPY SON OF A... you are a crazy crazy man."

"Bloody lovely, i could still taste the hops two hours later"

"Mmmm need hop goodness....bland beer baaaaad!"

"Armageddon annihilates the senses. Colossal in every sense of the word"

"gotta say, @epicbeer made one hell of a drink - the epic armageddon lives up to it's name."

"In recovery from Armageddon. Not sure if my tastebuds are still working."

"just got smacked in the face by an Epic Armageddon."

"Popular opinion was that @epicbeer Armageddon was a clever way to use beer as an assault weapon."

"One more @epicbeer and i'll be drunk enough to buy an iphone."

"@epicbeer broke me. Going home to sleep."

"a beer so strongly flavoured it completely changes your palate, making it very difficult to go back to the brew you usually drink."

"Armageddon looks to be the beer equivalent of purchasing a Liebherr T 282B to drive to work in – hedonistically fun but hideously expensive."

Beer O'Clock: Hop Heavyweights

Fresh from a trip to the World Beer Cup in San Diego, with tongues still numb from an excessive amount of hoppy American-style India Pale Ales (IPA), Luke Nicholas of Epic and Stephen Plowman of Hallertau hatched the plan to brew up a heavyweight IPA challenge.

Armageddon looks to be the beer equivalent of purchasing a Liebherr T 282B to drive to work in – hedonistically fun but hideously expensive.

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Hop off - by Aaron Watson, Capital Times

Epic Armageddon (6.66%) has a more resinous aroma with hints of red grapefruit. It fills the mouth with weighty complexity at first, then its herby bitterness emerges – and lingers with extreme prejudice.

This is 90-plus IBU, a beer so strongly flavoured it completely changes your palate, making it very difficult to go back to the brew you usually drink.

The question in the New Zealand market is: will anybody drink such bitter ale? Colin Mallon at The Malthouse reckons his customers will, and has taken as many kegs as he can get his hands on.

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New Epic Beer Available Thursday 17th July

This Thursday will see the official launch of the new limited release Epic Armageddon IPA at the Malthouse on Wellington from 5.30pm

Only 1000 litres of insane hop joy have been created. The rumour has started that Epic Armageddon IPA is "the sole reason there is a global hop shortage". This may well be true since many hops were sacrificed in the making of this beer.

If you would like a taste of Armageddon please join me at the Malthouse on Thursday evening.

Can't make Thursday I will be back for a repeat performance on Friday from 5.30pm for International Brewers Day

Epic Armageddon will be on tap from 24th July at Hallertau BrewBar and eventually Galbraith's Alehouse. (with the possibility of Regional Wines FYO)

(special thanks and recognition to Steve Plowman at Hallertau for the use of the brewery, and encouragement to add more hops (like I needed that), Neil Miller for the stroke of brilliance in the naming of Armageddon, the guys at Steam for back up support of yeast, and kegs, and anything else I may have forgot, Mike Shadow for the tap badge (still to be finished) and poster, Colin at the Malthouse for thinking that he can sell the whole batch, I'm sure with a few pints himself and a little help from Mr Miller, who I hear will be camping out the whole time, while Armageddon is on tap).

Want the behind the scenes story, follow the Photo Essay on Flickr.com

[PHOTOS] West Coast (USA) IPA Challenge - Epic vs Hallertau

Here is a photo diary of the West Coast(USA)IPA Challenge - Epic vs Hallertau.

A quick outline: two brewers make similar beers brewed in the American IPA style, 7% alc/vol, target. One uses New Zealand malt and hops, the other uses imported malt and hops. The outcome? We'll see on the 17th July at the launch at the Malthouse.

There will be a detailed blog post coming shortly outlining what we are doing and why.

Photos