14 July 2008

New Epic Beer Available Thursday 17th July

This Thursday will see the official launch of the new limited release Epic Armageddon IPA at the Malthouse on Wellington from 5.30pm

Only 1000 litres of insane hop joy have been created. The rumour has started that Epic Armageddon IPA is "the sole reason there is a global hop shortage". This may well be true since many hops were sacrificed in the making of this beer.

If you would like a taste of Armageddon please join me at the Malthouse on Thursday evening.

Can't make Thursday I will be back for a repeat performance on Friday from 5.30pm for International Brewers Day

Epic Armageddon will be on tap from 24th July at Hallertau BrewBar and eventually Galbraith's Alehouse. (with the possibility of Regional Wines FYO)

(special thanks and recognition to Steve Plowman at Hallertau for the use of the brewery, and encouragement to add more hops (like I needed that), Neil Miller for the stroke of brilliance in the naming of Armageddon, the guys at Steam for back up support of yeast, and kegs, and anything else I may have forgot, Mike Shadow for the tap badge (still to be finished) and poster, Colin at the Malthouse for thinking that he can sell the whole batch, I'm sure with a few pints himself and a little help from Mr Miller, who I hear will be camping out the whole time, while Armageddon is on tap).


Want the behind the scenes story, follow the Photo Essay on Flickr.com

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02 March 2007

Six Pack flys to San Francisco from NZ with pilot for Diggnation

Tonight Epic Pale Ale has the privilege of flying from Auckland, New Zealand to San Francisco with one of the Air New Zealand pilots of flight NZ008 (track the flight here). He has a six pack as part of his carry on.

This is a special mission to get Epic Pale Ale to Kevin & Alex of the Diggnation podcast - digg.com.

As a bit of a tech geek as well as a total beer geek, and brewer of the Epic Pale Ale, I have finally now found a way to get a six pack of Epic Pale Ale (current Supreme Champion Beer from the New Zealand International Beer Awards 2006 ) from New Zealand to San Francisco, where my brother (yes a New Zealander working as a web designer for Real Branding in San Francisco) will make the pick up from the hotel where the pilot is staying, this weekend.

Epic Pale Ale is very lucky to get this flight at such late notice, as if it had to buy a seat tonight it would cost NZ$2329 + airport taxes (US$1650). That's a flying time of 13 hours and a distance of 10,420 km or 6,475 miles.

Once the beer has been secured it will be delivered to the Digg.com head quarters, and with a bit of luck Kevin and Alex will have the opportunity to sample New Zealand's best beer on the next episode of Diggnation.

Fingers crossed.

Once the beer has been delivered to Digg.com we will give you an update.

Cheers
Luke

Yes, I know there has been a bunch going on with Epic over the last couple of weeks like its listing in "What's Hot" in the Sunday Star Times a couple weekends ago, and the NZ Beer Festival. As soon as I get a chance I'll post some more updates. Thanks again for drinking Epic and telling your friends about it.

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