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Entries in armageddon (24)

Tuesday
Jul062010

[TV3 News] Micro-brewed Kiwi beer

Epic

Probably one of the more recognized locally micro brewed beers, is Epic.

Brewed in Auckland, Epic has a range of five beers – Pale Ale, Lager, Mayhem, Armageddon and Thorbridge Stout. Each beer has one thing in common – hops, lots of them.

If you’re trying to remember whether you have tasted Epic – you probably haven’t. The first sip is unforgettable.

Epic Pale Ale has 23 different kinds of hops crammed into the bottle.

If this is a characteristic you like, you should try Armageddon – seriously hoppy and one of the most unique tasting beers I have tried.

FULL STORY By Benjamin Quigan

 

Saturday
Jun052010

BeerMen.TV - Episode 32 – Aged Woody

Ageing beer in barrels to expand flavour is a trend that has exploded in the US and is now gaining pace in the Southern Hemisphere. Luke Nicholas from Epic Beer dropped by when we were in Melbourne recently to share a massive new Epic Beer from New Zealand – Oaked Aged Armageddon IPA.

Beermen.TV

Monday
Mar222010

Embrace this ‘big’ concept by Denise "The Beer Girl"

Sometimes—actually strike that—frequently, I enjoy drinking beer that showcases BIG flavours. Luckily, here in New Zealand there are numerous craft breweries brewing beers which do just that, and do it well. But there’s one brewery that has embraced this ‘big’ concept more than any other—Epic Brewing Company.

Epic beer is just what it claims to be—the beers have big aromas, big flavours and leave a big impression. There are four (soon to be five) beers in the Epic family, and it all started in 2006 with the Epic Pale Ale 5.4%. Based on the American pale ales that brewer Luke Nicholas fell in love with while he was working in States about ten years ago, the pale ale has 23 hops per 500mL bottle—about 23 times more than your average commercial beer.

The Epic Pale Ale has a big, fruity hop aroma, and tastes fruity too. The beer boasts grapefruit and orange citrus flavours, a strong caramel malt body and the characteristic hop bitterness that makes Epic epic. At $16 for a 2L rigger at Regional Wines and Spirits or about $6 for a 500mL bottle at your local supermarket, there’s no excuse for not at least trying beer with big flavour.

But for those of you willing to risk trying something bigger, and probably more rewarding, the annual Epic Mayhem 6.2% brew has just been released. When I spoke to Luke Nicholas at the 2010 launch last week, he had trouble trying to explain what style of beer it actually is.“It’s all of the Epic beers in one. It doesn’t fit in a box.”

While even the brewer finds it hard to define what exactly Mayhem is, I can. It’s tasty. Obviously American inspired, it has the citrus hop aroma and flavours that are present in all the Epic beers, but this time the lemony taste is accompanied by an earthy character from the New Zealand hops Luke has added. A big roasted and caramel malt flavour backs up and, dare I say it, balances out the beer. Big, bold and un-boxed, Mayhem can be found on tap at the Malthouse or for about $10 at your regular take-away beer store.

Epic has two more family members. Epic Lager 5%, which some describe as a ‘lawn mower’ beer, Luke says he “wanted to have something between the Epic Pale Ale and Steinlager or Heineken”.

Though it’s the lightest Epic beer with 9 hops per 500mLs, flavour-wise it’s definitely a few hundred metres ahead of the other lagers on the market. Epic Armageddon 6.66%, with a massive 42 hops per 500mLs, sits at the other end of the spectrum and is a complete hop explosion. It has strong green, earthy and fruity hop flavours with a big dose of bitterness, a must-try for the hop-heads or those of you wanting to challenge your palate.

So next time you’re feeling hopless, you really can’t go past the company that does big flavour better than almost every other New Zealand brewery. Epic. I mean, even the name is big.

If you have any questions or comments about this week’s beers, you can email  denisethebeergirl@gmail.com

Original Article at Salient

Monday
Mar222010

And finally the winner is... (for 42DaysofEpicArmageddonIPA)

Sorry it has taken so long to finally get this competition winner drawn. Been a little busy with a few things, like Mayhem launch, getting some oak barrels to put Armageddon IPA in, Beer Festivals, and now getting ready for my trip to the USA for judging at the World Beer Cup, and attending the Craft Brewers Conference in Chicago in the first week of April.

Most of the images submitted for the 42 Days of Epic Armageddon IPA were fantastic, and I gave away more cases than I had intended.

And picking a winner was even harder as each was so different and different people had different ideas on why each one was a winner.

I have selected a winner based on the greatest feedback I got on any one image. Auckland Armageddon. I think it was when you put the images up on a giant 3.2m screen you really got the Epic-ness of the images. More people commented on this one image than any other.

Next time we will probably do an online voting system so we can have we can have photoshopped images and can get people gaming the voting. (Just like the Olympics, althletes should be allowed to take perfomance enhancing drugs to get the best possible results.)

Original Image

(its got lasers, how could it not win?)

Thursday
Jan282010

Another 42 Days Winner

There is still a chance for you to win a case of 12 x 500ml bottles of Epic Armageddon IPA. Submit a photo via flickr.com and tweet it #42DaysofEpicArmageddonIPA and be in for a chance to win.

Two more chance to win a case, and also the chance to win the grand prize of 42 bottles of Epic Armageddon IPA.

More details http://42.epicbeer.com