Epic Beer

I am heading back to the UK tonight to be in London on Wednesday 15th April 2009 to pull the first pint of Epic Pale Ale for the JD Wetherspoons International Ale Festival.

If you are interested in following my travels and sampling (ticking) check out http://uk.epicbeer.com

If you get a chance to try the UK brewed Epic Pale Ale at the Real Ale Festival make sure you give it a vote http://vote.epicbeer.com (head down to number 42)

Here is the latest video from my March trip. Everards Brewery owner Richard Everard.

When it comes to success in the art of beer making, brand recognition can mean everything, so the significance of winning a slot at a British ale festival dubbed "the world's biggest" is not lost on Kiwi brewer Luke Nicholas.

Over the next fortnight, the Poms will be sipping their way through 100,000 pints of multi-award-winning Epic Pale Ale after the 38-year-old was invited to showcase his brew at the International Real Ale Festival.

Epic's founder and head brewer has landed one of only six international taps at the annual event hosted by British pub giant JD Wetherspoon which he says could provide the company with the springboard it needs to maximise its potential.

"The Wetherspoon chain has 720 pubs and my batch will be selling in all of them overnight that's more than twice the number of outlets I can get into here," Mr Nicholas said.

"Of course, it's not just about selling the beer. It's about seeking publicity, pursuing potential avenues, exploiting brand recognition and putting Epic on the map something that's not easy back home."

Full Story

Epic Beer feature from the JD Wetherspoons International Real Ale Festival booklet (pages 6 & 7)

Over the last few weeks Epic Beer has produced and had uploaded a significant amount of video. So below is a collection of what has been posted, much of it relating to the recent brewing adventure in the UK when I was there brewing a batch of Epic Pale Ale at the Everards Brewery in Leicester for the JD Wetherspoons International Real Ale Festival.

Say tuned for more of the epic adventure of brewing in the UK. Videos will be first uploaded to the Made From New Zealand YouTube channel and then the EpicBeer channel, so subscribe to both and get notified when there is more to watch.

Epic Beer Adventure Part 6 - Made From New Zealand

Epic Beer Adventure Part 5 - Made From New Zealand

Epic Beer Adventure Part 4 - Made From New Zealand

Epic Beer Adventure Part 3 - Made From New Zealand

Epic Beer Adventure Part 2 - Made From New Zealand

Epic Beer Adventure Part 1 - Made From New Zealand
Hidden as an Easter Egg on the inter-webs somewhere. Can't give away everything for free. You have to earn it. If you can find it you deserve to see it.
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OTHER RECENT VIDEO

Wellington Beerfest - Epic Beer - Luke Nicholas, Interviewed by Haydn Green - Public Address

How To Make Beer - Epic Beer Styles - Made From New Zealand

Epic Beer - Think Small - Made From New Zealand

Luke Nicholas - Friday Show Epic Beer Interview - Made From New Zealand

NZ Beer Fest kicks off in Auckland
This video is stored at the 3news.co.nz website
Featured on Sunrise on Friday 13th March, the day before the New Zealand Beer Festival. Head into the 2 minute mark where they taste Epic Pale Ale and Rod Cheeseman says "I love this one alot, actually its one of my favorite beers" as he is pouring a large serve of Epic Pale Ale

Food & Beverage Magazine, March 2009