Epic Beer

So to answer all of the emails, txts and tweets on where you can buy Mayhem, here is the list of outlets that have it

Alberton
Barabra
Branos
Cellar Room
Centre City Wines & Spirits
Duff & Finn Hastings
Farro Fresh
Hallertau
Hamilton Wine Co
Hillcrest Wines & Spirits
La Vino
Liquorland Albert St
Liquorland Forrest Hill
Liquorland Mt Eden
Liquorland Newmarket
Liquorland Parnell
Liquorland Pt Chevalier
Moore Wilsons
New World Blenheim
New World Hillcrest
New World Island Bay
New World Metro
New World Miramar
New World Rototuna
New World Te Rapa
New World Thorndon
New World Vic Park
New World Wellington City
PakNSave Porirua
Regional Wines & Spirits
The Beer Store (online)
Wine Circle
Wine Vault

(SOUTH ISLAND - I don't have a list of outlet from BeerNZ yet but once I do I will make an update)

So after spending weeks fretting about being able to sell all the Epic Mayhem within 3 months, it looks like it might all be gone after just three weeks on the shelf :-(

The delays on the bottle label pushing the actual street availability date out from 2nd February to the 18th February meant that the stock had been oversubscribed before it was even ready to ship. So there has been some rationing and allocation to the retailers. Some will run out before others.

Sorry if you can't find any in time to try. It will be available at the New Zealand Beer Festival both in Wellington (28th February) and Auckland (14th March).

Once the festival season is complete the small amount remaining (if any) will be shipped to a handful of retailers to top them up. So there maybe Mayhem available till the end of March at best.

[photo: Waikato Beer Drinker of the Year - Greig McGill]

On Wednesday 28th February at the Cock & Bull in Hamilton there was the inaugural Waikato Beer Drinker of the Year, which Epic sponsored. I was one of the judges along with Bruce Holloway who is the beer writer for the Waikato Times. Bruce has a recent article which covered this event as well as the New Zealand Beer Festvial

This is a fantastic couple of lines from his article:

But sole female entrant Denise had the best line of the night when asked to nominate her favourite beer.

"If I've been mowing the lawns an Export Gold is okay," she said.

"But after a good shag I need an Epic."

Epic is currently the sponsor of Tuesday Trivia Nights at the Cock & Bull pubs

National Business Review ran an article about the New Zealand Beer Festival on 9th February 2007. "Amber liquid gets festival of its own".

Epic gets a quote. See copy of the article here