Monday, October 12, 2009 at 3:08PM Here is an article from the latest DrinksBiz magazine about Social Networking, which uses Epic Beer as a case study on how to use online social tools effectively.
Wednesday, December 24, 2008 at 1:12PM 2008 was an Epic year for @epicbeer
1. Epic Armageddon IPA & the West Coast IPA Challenge(alot of dry hopping)
2. World Beer Cup, San Diego (Luke was a judge)
3. California Trip - 10 days, 12 Breweries, 317 beers
4. BrewNZ - Epic Pale Ale wins - Best in Class & Gold (more awards)
5. Launched Epic Lager (gateway?)
6. Launched the new 500ml bottle (lower price for a taste of the good stuff)
7. Epic arrives in the South Island (why does it cost so much to get it there?)
8. Voted Best Beer at the Great Christchurch Beer Festival (these people have good taste)
9. Twitter passed the 500 followers mark (get it as it happens)
10. Facebook passed the 500 friends mark (become a friend today)
I hope you have a Merry Christmas and a prosperous New Year. Thanks to everyone that supported Epic Beer in 2008, and contributed to spreading the word about good beer. 2009 is sure to be even more EPIC ;-)
Keep drinking the good stuff
Cheers
Luke Nicholas
brewnz, epic lager, epic pale ale, epicbeer, facebook, luke nicholas, twitter Sunday, July 20, 2008 at 9:43PM But now, take notice. Epic is producing the best beer in NZ. And to be fair, these days that is saying something. Friday night drinks at work has changed a little. We have Epic in stock, but it runs out fast. Various strategies are evolving to ensure a constant supply to EPA drinkers. My current tactic is to … keep myself well supplied.
Epic brewer, owner and good fellow Luke Nicholas doesn’t market his beer. Not overtly anyway. He does it in a geek, this is good have some free…tell a friend sort of way. Luke has a blog, but he also twitters, Facebooks, Flickrs, seeks out systems administrators as influential beer drinkers, and, dubiously, Air New Zealand pilots.
That’s clever. But to be successful in this approach, Luke has to be more than clever. Like good FOSS, his beer has to be good. And Epic is bloody good.
"don christie", air new zealand, facebook, flickr, foss, stuff.co.nz, twitter Friday, April 25, 2008 at 7:28AM 
I'm now back from judging at the World Beer Cup in San Diego. Over the next week or so, I'll be uploading a trip report and photos from my time there.
If you didn't follow my Twitter feed while I was away you can go back and have a look at all the beers I tried while on tour.
