{"title":"ARMAGEDDON IPA","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eIf you’re looking for hops, Armageddon IPA delivers. Loaded with Cascade, Centennial, Simcoe and Columbus, it’s big, bitter, citrusy, resinous and unapologetically West Coast.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAt 6.66%, with nearly two decades of awards behind it, Armageddon remains one of New Zealand’s defining IPAs.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/epicbeer.com\/blogs\/epic-beer-1\/why-armageddon-ipa-still-matters\" title=\"Armageddon IPA: From Hop Shortage to 18 Years of Trophies\"\u003e\u003cstrong\u003eRead the full story of Armageddon IPA →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"epic-armageddon-6-66-6-packs-24-x-330ml-cans","title":"Epic Armageddon 6.66% 330ml 4x6pk Cans","description":"\u003ch2\u003eEpic Armageddon IPA – 6.66%\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Answer To Everything.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eReleased in 2008, Epic Armageddon IPA helped define a new era of American-style IPA in New Zealand. Big, bitter, aromatic and unapologetically hoppy, it went on to become one of the most awarded beers in New Zealand.\u003c\/p\u003e\n\u003cp\u003eArmageddon is loaded with \u003cstrong\u003eUS Cascade, Centennial, Simcoe and Columbus hops\u003c\/strong\u003e from Yakima, Washington, delivering huge citrus, grapefruit and resinous hop character. At \u003cstrong\u003e66 IBU\u003c\/strong\u003e there is plenty of bitterness, balanced by Pale Ale and Caramalt before finishing dry and demanding another sip.\u003c\/p\u003e\n\u003cp\u003eAnd yes, it is \u003cstrong\u003e6.66% alc\/vol. The number of the yeast.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOver the years Armageddon has won Best IPA trophies in New Zealand, Australia and Sweden. By 2016 it had collected a record five trophies at the New Zealand Beer Awards, and nearly two decades after its first release it was still winning, taking \u003cstrong\u003eGold at the New Zealand Beer Awards in 2026\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eSome beers have their moment. Armageddon just keeps going.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTYLE:\u003c\/strong\u003e American-style India Pale Ale\u003cbr\u003e\u003cstrong\u003eABV:\u003c\/strong\u003e 6.66% – the number of the yeast\u003cbr\u003e\u003cstrong\u003eIBU:\u003c\/strong\u003e 66\u003cbr\u003e\u003cstrong\u003eHOPS:\u003c\/strong\u003e US Cascade, Centennial, Simcoe \u0026amp; Columbus – Yakima, Washington, USA\u003cbr\u003e\u003cstrong\u003eDRY HOPPED:\u003c\/strong\u003e Yes. A lot.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eAWARDS \u0026amp; ACCOLADES\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e2026\u003c\/strong\u003e – Gold, New Zealand Beer Awards\u003cbr\u003e\u003cstrong\u003e2024\u003c\/strong\u003e – Highly Commended, New World Beer \u0026amp; Cider Awards\u003cbr\u003e\u003cstrong\u003e2022\u003c\/strong\u003e – Silver, New Zealand Beer Awards\u003cbr\u003e\u003cstrong\u003e2022\u003c\/strong\u003e – Highly Commended, New World Beer \u0026amp; Cider Awards\u003cbr\u003e\u003cstrong\u003e2020\u003c\/strong\u003e – Highly Commended, New World Beer \u0026amp; Cider Awards\u003cbr\u003e\u003cstrong\u003e2019\u003c\/strong\u003e – Highly Commended, New World Beer \u0026amp; Cider Awards\u003cbr\u003e\u003cstrong\u003e2018\u003c\/strong\u003e – Silver, Australian International Beer Awards\u003cbr\u003e\u003cstrong\u003e2017\u003c\/strong\u003e – Best IPA \u0026amp; Gold, Australian International Beer Awards\u003cbr\u003e\u003cstrong\u003e2017\u003c\/strong\u003e – Best IPA, New World Beer \u0026amp; Cider Awards\u003cbr\u003e\u003cstrong\u003e2016\u003c\/strong\u003e – Best IPA \u0026amp; Gold, New Zealand Beer Awards\u003cbr\u003e\u003cstrong\u003e2016\u003c\/strong\u003e – Gold, Australian International Beer Awards\u003cbr\u003e\u003cstrong\u003e2016\u003c\/strong\u003e – Best IPA, New World Beer \u0026amp; Cider Awards\u003cbr\u003e\u003cstrong\u003e2015\u003c\/strong\u003e – Best IPA \u0026amp; Gold, New Zealand Beer Awards\u003cbr\u003e\u003cstrong\u003e2015\u003c\/strong\u003e – Best IPA, Australian International Beer Awards\u003cbr\u003e\u003cstrong\u003e2015\u003c\/strong\u003e – Best IPA, Stockholm Beer \u0026amp; Whisky Festival\u003cbr\u003e\u003cstrong\u003e2014\u003c\/strong\u003e – Silver, New Zealand Beer Awards\u003cbr\u003e\u003cstrong\u003e2014\u003c\/strong\u003e – Silver, Australian International Beer Awards\u003cbr\u003e\u003cstrong\u003e2013\u003c\/strong\u003e – Best IPA, Systembolaget, Sweden\u003cbr\u003e\u003cstrong\u003e2013\u003c\/strong\u003e – Silver, Australian International Beer Awards\u003cbr\u003e\u003cstrong\u003e2013\u003c\/strong\u003e – Bronze, New Zealand Beer Awards\u003cbr\u003e\u003cstrong\u003e2012\u003c\/strong\u003e – Best Beer in New Zealand, \u003cem\u003eBeer \u0026amp; Brewer Magazine\u003c\/em\u003e\u003cbr\u003e\u003cstrong\u003e2012\u003c\/strong\u003e – Bronze, New Zealand Beer Awards\u003cbr\u003e\u003cstrong\u003e2011\u003c\/strong\u003e – Best IPA \u0026amp; Gold, New Zealand Beer Awards\u003cbr\u003e\u003cstrong\u003e2010\u003c\/strong\u003e – Best Barrel Aged Beer \u0026amp; Gold, New Zealand Beer Awards – Barrel Aged Armageddon IPA\u003cbr\u003e\u003cstrong\u003e2010\u003c\/strong\u003e – Bronze, New Zealand Beer Awards\u003cbr\u003e\u003cstrong\u003e2010\u003c\/strong\u003e – Bronze, Australian International Beer Awards\u003cbr\u003e\u003cstrong\u003e2009\u003c\/strong\u003e – Best IPA \u0026amp; Gold, New Zealand Beer Awards\u003c\/p\u003e\n\u003ch3\u003eOTHER ACCOLADES\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e2016\u003c\/strong\u003e – #1 Greatest Beer in New Zealand – Michael Donaldson, Beer Writer of the Year\u003cbr\u003e\u003cstrong\u003e2016\u003c\/strong\u003e – #1 Best Beer of 2016 – Neil Miller, Beer Writer of the Year 2015\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4 x Six Packs - 330ml cans\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNZ Shipping Only – No International Orders Please\u003c\/p\u003e","brand":"Hancocks","offers":[{"title":"Default Title","offer_id":31815498104945,"sku":"90674-24","price":117.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0055\/2278\/4369\/products\/3be4dafe-fefb-4c67-9f6b-a0c5545ab4fe.jpg?v=1700621302"},{"product_id":"epic-armageddon-6-66-12-x-440ml-cans","title":"Epic Armageddon 6.66% 440ml 12pk Cans","description":"\u003ch2\u003eEpic Armageddon IPA – 6.66%\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Answer To Everything.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eReleased in 2008, Epic Armageddon IPA helped define a new era of American-style IPA in New Zealand. 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By 2016 it had collected a record five trophies at the New Zealand Beer Awards, and nearly two decades after its first release it was still winning, taking \u003cstrong\u003eGold at the New Zealand Beer Awards in 2026\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eSome beers have their moment. Armageddon just keeps going.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTYLE:\u003c\/strong\u003e American-style India Pale Ale\u003cbr\u003e\u003cstrong\u003eABV:\u003c\/strong\u003e 6.66% – the number of the yeast\u003cbr\u003e\u003cstrong\u003eIBU:\u003c\/strong\u003e 66\u003cbr\u003e\u003cstrong\u003eHOPS:\u003c\/strong\u003e US Cascade, Centennial, Simcoe \u0026amp; Columbus – Yakima, Washington, USA\u003cbr\u003e\u003cstrong\u003eDRY HOPPED:\u003c\/strong\u003e Yes. 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