EPIC ARMAGEDDON IPA
FRONT LABEL
"The Answer To Everything"
Hopmark - 42
BACK LABEL
In the beginning, there was nothing. Then an impish brewer piled a ludicrous amount of hops inot a batch of beer. This zymurgical big bang is Epic Armageddon, an apocalyptic assault on your preconceptions and taste buds. It may be too huge for this fragile planet so enjoy this beer like it was the last one on Earth
INGREDIENTS
Malt - English Pale Ale, Carmalt
Hops - US Cascade, US Centennial, US Columbus, US Simcoe
Alc/Vol - 6.66% (the number of the yeast)
IBU - 60
Style - American-style India Pale Ale
500ml bottle - 2.6 standard drinks
AROMAS & FLAVOURS
Hops, Hops, Hops
AWARDS
Best in Class - BrewNZ 2009
Gold Medal - BrewNZ 2009
REVIEWS
RateBeer.com
MEDIA
DISH Magazine - December 2009
Beer & Brewer Magazine - Summer 2009
Kia Ora - Air New Zealand Magazine November 2009 (review)
Cuisine Magazine November 2009
Epic Armageddon wins Best of BrewNZ tasting - 9 November 2009
The Press
Hospitality - Thirst - August 2009 (review)
Hospitality - Thirst - August 2009 (barrels)
FMCG Magazine - August 2009
Armageddon a taste for hoppy beers - by Bruce Holloway - 8 August 2009
Big reception planned for seasoned travellers - by Geoff Griggs - 28 July 2009 (barrels)
Epic Journey recreates beer's most famous voyage - 22 July 2009
What they are saying about "Epic Armageddon IPA" - 28 July 2008
IMPORTANT DATES
19 February 2010 - Filling of the American Oak casks (Medium Toast)
6 November 2009 - Batch 3 bottled
28 August 2009 - Epic Armageddon IPA - open the first barrel to ocean conditioned version in barrels
27 August 2009 - Epic Armageddon IPA - wins Gold Medal and Best in Class trophy at the BrewNZ Beer Awards
17 July 2009 - Epic Armageddon IPA - second annual release, as part of the 2nd annual West Coast IPA Challenge
17 July 2008 - Epic Armageddon IPA – Official release first 1000 litres, as part of the inaugural West Coast IPA Challenge
Kegged
Dry hopped
Brewed
Tasting notes by Joelle Thomson
It’s not called Armageddon for nothing; this intensely flavoursome beer is packed with flavours of sweet spice, currants and orange rind, all intermingling in a medium bodied, intense beer that begs to be thought about and savoured – as well as consumed and enjoyed. Love that bitter finish.
Herald on Sunday Wine Writer and author
www.joellethomson.com