I’M loving Epic Pale Ale at the moment. The label claims to be "Making the world a better place with beer", and for once the advertising hype is true. This beer is all good. It’s got a lovely aroma, not strong, of dust and old citrus rind with all the sweetness removed. In the mouth there is a huge grapefruit character and bucket loads of hop power. Resin comes through as well, along with the grassy flavour you get from sucking on a grass stem on a summer’s day. The Supreme Champion in the 2006 NZ International Beer Awards, Epic...

mgbridges (1), England Apr 24, 2007 HOPS!!! The label on this beer promises them, and it delivers them by the bucketload. Oodles of bitterness but backed up by a fruity undercurrent. Very refreshing and cleansing. Would be interesting to try this with rich foods. Aroma: 8/10 Appearance: 4/5 Flavor: 10/10 Palate: 5/5 Overall: 17/20 RateBeer.com

You can buy an Epic Pale Ale at the 5th best bar in the world, Matterhorn. "The Cuba St bar has just been named Bartender magazine's fifth best bar in the world." "The accolade follows hard on the heels of its rating as best New Zealand bar at the inaugural New Zealand Bar Awards." "The bar is particularly popular with celebrity types and over the years has hosted some big names in entertainment, including Sir Ian McKellan, Gordon Ramsay, Jack Black, Orlando Bloom, Naomi Watts, Burt Reynolds and Liv Tyler." Full Article - Herald on Sunday Map of Epic Outlets...

On Friday night there was a news story on TV3 talking about Coke distributing beer brands, Miller and Peroni in New Zealand. In the closing shot of the story they scan a walking in beer fridge and the shot ends with Epic center shot. Can't miss that bold packaging. "Thanks camera guy at TV3. I'll shout you an Epic if we ever meet." Watch Story Now [I didn't actually see this live, but have had a couple of people make comment about seeing Epic on TV, so I thought I would share it with those that missed it] Cheers Luke

We have the following tastings coming up for Epic Pale Ale Friday 20th April - 3pm to 7pm - Duffy & Finns, 75 Edinburgh St, Pukekohe Saturday 21st April - 3pm to 7pm - Duffy & Finns, 75 Edinburgh St, Pukekohe - Miller & Co., 419 Tamaki Drive, St Heliers Friday 4th May - time to be announced, evening - The Whiskey, 210 Ponsonby Road, Ponsonby (more details to follow) See you in Pukekohe Cheers Luke