Path to Market - Food & Beverage, Australia 2006 Congratulations on your successful entry into New Zealand Trade and Enterprises’ (NZTE) Path to Market program. This pilot program aims to provide you with the necessary tools and experience to assist your business development plans in Australia. We are very excited to have you on board for what we believe will be a very useful, informative and beneficial experience for all involved. BACKGROUND: The Path to Market (Food and Beverage Australia 2006) program supports companies to fast track their market entry strategy for Australia. The program will be particularly valuable to those who are new to exporting or seeking to build their capability and assess their company potential in Australia for the first time. Australia is New Zealand’s largest market for food and beverage products. Its size, proximity and familiar business environment makes it an ideal market for the majority of new exporters. However, export success requires a thorough understanding of the market requirements and the best possible preparation prior to entering the market. The Path to Market program will enable participants to develop a sound market entry strategy for Australia. The program covers export training and advice, market information, an assessment of the participant’s products/services by an expert panel, and a four day market visit to Melbourne to coincide with Fine Foods Australia. Fine Foods is Australia’s leading food and beverage trade event. Participants will have the opportunity to visit or exhibit at the trade show, and to network with other exporters and business contacts including agents and distributors.