What a fantastic day we had at the Blues, Brews & BBQ's. 12,000 people arrive to a hot sunny day, thirsty to drink beer and have some fun. By 5.30pm the place was packed and they were at least 8 deep at the bar, as far as the eye could see any way. We even had a volunteer that offered to wear the first ever Epic Bottle Label Bra. There was a lot of interest in this bra which my have had some influence in the increased Epic Pale Ale sales. Sales were up 60% over 2006. For more photos...

Epic Pale Ale has been ranked the best beer in New Zealand on the RealBeer.co.nz Top Ten New Zealand Beers of 2006.

Merry Christmas from Epic. We hope you got some wonderful presents from Santa. I'll post an update soon of everything we have been up to over the last few weeks. Hopefully you got you tickets for the Blues, Brews & BBQ's in Mount Maunganui so you can come see us on the 11th January. If not make sure you don't miss out on The New Zealand Beer Festivalat Ellerslie Racecourse 24th February 2007. (official site) Cheers Luke

There is a the new "HOPless" front page, plus a link to our new "Hopsonby" Ad that will be in the December/January issue of the Ponsonby News. The issue will be on the streets on the 8th of December. Why advertise in the Ponsonby News? EPIC Pale Ale is experiencing its best sales in this area compared to anywhere in the country. Sales are coming from word of mouth and beer drinkers discovering EPIC. We have even made comments here at the brewery that Ponsonby has become a bit of an "EPICentre" for sales. (haha) Next week we will be...

Epic Pale Ale is on special this week at the following stores. We are expecting it to be $15.99 per six pack. It has been spotted this morning (27/11) in Foodtown St Lukes at $15.83 per six pack. Foodtown St Lukes Foodtown Greenlane Foodtown Mt Eden Foodtown Browns Bay Foodtown Auckland City Foodtown Meadowbank Foodtown Syliva Park Foodtown Whangaporoa Foodtown Takapuna Woolworths Grey Lynn To find the closest outlet to you check out our "zoomable" map