Just a reminder that tonight we are celebrating our 100th Epic outlet and putting 100 bottles of Epic Pale Ale on the bar. Please head down and join us if you are able, and bring a friend who hasn't tasted Epic Pale Ale before. Everyone will get a bottle of Epic Pale Ale to try. From: 5.30pm, Thursday 1st February 2007 At: The PR Bar, 2 Ponsonby Road, Ponsonby, Auckland If you can't make that you can always visit me at New World Victoria Park on Friday 2nd & Saturday 3rd, for a free taste of Epic Pale Ale. I'll...

bmackenzie (19), Wellington, New Zealand Date: Jan 5, 2007 Bottle from Regional. Nice fresh one! Resin of fresh hops comes thru in the aroma, it’s like smelling a bag of hops, slightly dusty which i haven’t got before, grapefruit, lemon, lots of grassiness. Dry non-dextrinous beer, wi th a soft malt and bittereness at the start. Fruit and hopiness of those brilliant American hops, grapefruit -lemon, a little spice and long pleasant lingering bitterness Overall 17/20 RateBeer.com

What a fantastic day we had at the Blues, Brews & BBQ's. 12,000 people arrive to a hot sunny day, thirsty to drink beer and have some fun. By 5.30pm the place was packed and they were at least 8 deep at the bar, as far as the eye could see any way. We even had a volunteer that offered to wear the first ever Epic Bottle Label Bra. There was a lot of interest in this bra which my have had some influence in the increased Epic Pale Ale sales. Sales were up 60% over 2006. For more photos...

Epic Pale Ale has been ranked the best beer in New Zealand on the RealBeer.co.nz Top Ten New Zealand Beers of 2006.

Merry Christmas from Epic. We hope you got some wonderful presents from Santa. I'll post an update soon of everything we have been up to over the last few weeks. Hopefully you got you tickets for the Blues, Brews & BBQ's in Mount Maunganui so you can come see us on the 11th January. If not make sure you don't miss out on The New Zealand Beer Festivalat Ellerslie Racecourse 24th February 2007. (official site) Cheers Luke