Hot cloudless, summer days at the beach with a chilled hoppy Epic Pale Ale. Enjoy the aroma Enjoy the flavour Enjoy Epic Pale Ale Summertime 2007 More photos here Labels: epic pale ale summer 2007 photo

Last week was another great week for Epic. We had mentions on the radio, which you may have heard. George FMand Newstalk ZB both gave us a shout out. I also got interviewed for an article to feature in the up coming issue of the National Business Review (NBR), in relation to the New Zealand Beer Festival. Tastings last week were a success, both at The PR Bar, and New World Victoria Park. I was very impressed with the number of people at Vic Park that came up to me and said " I've heard of Epic, can I please...

Just a reminder that tonight we are celebrating our 100th Epic outlet and putting 100 bottles of Epic Pale Ale on the bar. Please head down and join us if you are able, and bring a friend who hasn't tasted Epic Pale Ale before. Everyone will get a bottle of Epic Pale Ale to try. From: 5.30pm, Thursday 1st February 2007 At: The PR Bar, 2 Ponsonby Road, Ponsonby, Auckland If you can't make that you can always visit me at New World Victoria Park on Friday 2nd & Saturday 3rd, for a free taste of Epic Pale Ale. I'll...

bmackenzie (19), Wellington, New Zealand Date: Jan 5, 2007 Bottle from Regional. Nice fresh one! Resin of fresh hops comes thru in the aroma, it’s like smelling a bag of hops, slightly dusty which i haven’t got before, grapefruit, lemon, lots of grassiness. Dry non-dextrinous beer, wi th a soft malt and bittereness at the start. Fruit and hopiness of those brilliant American hops, grapefruit -lemon, a little spice and long pleasant lingering bitterness Overall 17/20 RateBeer.com

What a fantastic day we had at the Blues, Brews & BBQ's. 12,000 people arrive to a hot sunny day, thirsty to drink beer and have some fun. By 5.30pm the place was packed and they were at least 8 deep at the bar, as far as the eye could see any way. We even had a volunteer that offered to wear the first ever Epic Bottle Label Bra. There was a lot of interest in this bra which my have had some influence in the increased Epic Pale Ale sales. Sales were up 60% over 2006. For more photos...