Amazing Race 07

The weekend was awesome. We did tastings at Foodtown Greenlaneand Foodtown Auckland City on Thursday, Friday and Saturday, from 3pm to 7pm, and sponsored the Parnell Gentleman's Club - Amazing Race 07 on Saturday. It is really interesting to note now how far we have come with Epic Pale Ale since we started doing tastings in November 2006 in supermarkets and bottle shops. Pre Christmas Epic Pale Ale was so new that no one had heard of it or ever seen it. Post Christmas, early February, Epic Pale Ale had become a brand that people had heard of, or seen somewhere, and were talking about it, which created interest at tastings. The tastings we ran at the weekend were very encouraging, with many comments of people having seen it, tasted, purchased, and even people that had it in their fridge at home, and that Epic Pale Ale was their new favorite beer. Awareness for Epic Pale Ale is increasing and more and more people are discovering it and buying to share with their friends. On Saturday Epic had the privilege to be a sponsor for the Parnell Gentleman's Club's "Amazing Race 07". This was an event where 30 odd teams traveled around Auckland on 11 legs, completing tasks on each leg. The event was filmed by TV station C4, ( I'm hoping to get some footage of the event for our YouTube Channel). The event was a fundraiser for Prostate Cancer. [more on this event, including photos, and video as they come to hand]

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